Our Story

Our journey began with a shared frustration—why is it so hard to find modest clothing that’s both stylish and comfortable? As two women in our 20s, bonding over our love for fashion during our MBA days, we realized we weren’t alone in feeling this way. Conversations with friends and family revealed the same sentiment: modest wear often feels overlooked by mainstream fashion brands.

In India, the options are limited and often uninspiring. High-street brands tend to treat modest fashion as an afterthought, offering collections that are plain, basic, or outright boring. Worse, many designs require heavy layering to achieve modesty—a challenge that simply doesn’t work in cities like Mumbai, where the weather is hot and humid most of the year. To add to this, the modest clothing we came across just wasn’t Pinteresty enough—it lacked the aesthetic and vibrancy we wanted in our wardrobes.

We decided it was time to change the narrative. After testing various fabrics, we found fabrics which are—lightweight, breathable, and ideal for South Asia’s climate, pieces that feels good to wear, whether the sun is blazing or the monsoon is in full swing.

Our mission is simple yet profound: to redefine modest fashion for women who want to express their style without compromise. Our designs are a blend of elegance and trendiness, created to make modest wear chic, vibrant, and anything but boring.

This isn’t just clothing—it’s a movement to ensure that every woman feels seen, celebrated, and comfortable in her own skin.

Welcome to a new era of modest fashion, inspired by women like you.